As the largest consumer market of sports goods in the world, football is undoubtedly the most popular sport in the United States. For major sports brands, NFL has always been a must for strategists. In the face of this sports arena with both exposure and topic, Jordan Brand, rooted in basketball, not only extends its product line to the field of rugby, but also successfully cross-border, dominating the NFL arena.
The “super bowl” is known as the American Spring Festival Gala. This annual event attracts great attention. The live broadcast of the competition occupies the top of the “most watched program in the United States” all year round. Nearly half of the Americans will witness the championship battle of NFL in the form of live broadcast on that day. The popularity and mass base of the Super Bowl in the United States can be seen.
On February 3, the 54th NFL Super Bowl was held in Miami, and Kansas City Chiefs won it again 50 years later. The game may be a little strange for many domestic friends. Compared with the game itself, the shoes worn by players and the performance guests of the midfield show should be a more popular topic for Snickers.
To compete and perform on the top stream IP stage of super bowl is absolutely to increase the exposure and excellent advertising opportunities. For the guests of major shoe brands and midfield performances and even the players, the shoes they wear under their feet are bound to become a major trend of the world trend.